Comp sheet of final design elements
Early box design concept
Poster design / web asset
Early bus shelter poster mock up
Bottle label concept
I conceptualised the Spring Heel’d Jack gin brand in 2016 but ultimately shelved the project due to prohibitive production costs / oversaturation in the marketplace.
Based on the myth of London’s mischevious ‘Spring Heel’d Jack’, the brand was to reflect a true London Dry style gin with unique botanicals and a Victorian era design / supporting marketing campaign.