Spring Heel'd Jack Gin

I conceptualised the Spring Heel’d Jack gin brand in 2016 but ultimately shelved the project due to prohibitive production costs / oversaturation in the marketplace.

Based on the myth of London’s mischevious ‘Spring Heel’d Jack’, the brand was to reflect a true London Dry style gin with unique botanicals and a Victorian era design / supporting marketing campaign.

  • Role Illustrator & Designer
  • For Gin Brand
  • Date 2016
  • Type Illustration & Design

Comp sheet of final design elements

Early box design concept

Poster design / web asset

Early bus shelter poster mock up

Bottle label concept