Spring Heel'd Jack Gin

Type
Illustration & Design
Date
2016
Role
Illustrator & Designer
For
Gin Brand
Description

I conceptualised the Spring Heel’d Jack gin brand in 2016 but ultimately shelved the project due to prohibitive production costs / oversaturation in the marketplace.

Based on the myth of London’s mischevious ‘Spring Heel’d Jack’, the brand was to reflect a true London Dry style gin with unique botanicals and a Victorian era design / supporting marketing campaign.